North American Expansion
You're a tech company headquartered outside of North America, have had good success in your home country/region and are ready to expand here or believe the US can be your primary market. We can eliminate the guess work while helping to accelerate and increase your chances of success.
Key Considerations
Revenue Organization
-
Structure for Scalability: We help you adapt your revenue organization to the size and complexity of the US market. We advise on establishing a US subsidiary, leveraging remote sales teams, or a hybrid model to optimize efficiency and cost-effectiveness.
​
-
Building a High-Performing US Team: We assist you in attracting and hiring top talent with deep market knowledge and cultural understanding. We advise on competitive compensation packages, benefits, and employee engagement strategies to retain your star performers.
​
-
CRM & Sales Tools Optimization: We recommend US-specific CRM systems (if necessary) and sales tools that optimize your sales process, improve data management, and enhance collaboration across your sales team.
​
-
Data-Driven Decision Making: We implement data analytics solutions to empower you with actionable insights into customer behavior, sales performance, and market trends. This data-driven approach enables you to make informed decisions and optimize your sales and marketing efforts.
Revenue Operations
-
Lead Generation Strategies: We develop data-driven lead generation strategies tailored to the US market, leveraging digital marketing, content marketing, industry events, and targeted partnerships to reach your ideal customer profile.
​
-
Sales Process Optimization: We collaborate with you to streamline your sales process, implementing best practices in sales methodology and technology. We focus on improving lead qualification, opportunity management, and deal closing efficiency.
​
-
Forecasting & Budgeting Accuracy: We develop robust forecasting and budgeting models based on US market data and trends, ensuring financial visibility and informed resource allocation.
​
-
Data & Analytics Integration: We integrate data analytics tools into your sales and marketing operations, providing insights into customer behavior, campaign performance, and sales pipeline health. This data-driven approach allows you to continuously optimize your revenue operations for maximum impact.
Sales
-
Targeted Sales Strategy: We help you develop a targeted sales strategy aligned with your product-market fit, go-to-market approach, and US customer segments. This may involve focusing on specific industries, verticals, or company sizes.
​
-
Value Proposition Tailoring: We collaborate with you to tailor your value proposition to resonate with US customer needs and preferences. This may involve highlighting specific features, benefits, and use cases relevant to the US market.
​
-
Sales Training & Cultural Nuances: We provide comprehensive sales training programs tailored to the US market, addressing cultural nuances, negotiation styles, and effective communication strategies.
​
-
Excellent Customer Support: We emphasize the importance of providing excellent customer support with US-based representatives and resources. This builds trust, fosters loyalty, and drives positive word-of-mouth marketing.
Partnerships
-
Strategic Partnerships: We identify and facilitate strategic partnerships with complementary US-based companies. These partnerships can help you expand your reach, gain market access, and leverage expertise in specific domains.
​
-
Channel Partnerships: We assist you in selecting and building relationships with established channel partners who have strong distribution networks and expertise in your target market.
​
-
Technology Partnerships: We explore opportunities for technology partnerships that integrate your solution with complementary offerings, creating a more comprehensive value proposition for US customers.